After 6 years and multiple identities, the Axeon brand was born in 2015 as a combination of Axel Merckx's name and NEON Adventures. We’ve created a name that will endure beyond corporate sponsorships, an identity for young riders to aspire to and a team people can get behind and follow for years to come.
NEON Adventures is a small, London-based team born out of the Forward Internet Group and founded by Neil Hutchinson with interests spanning from publishing to property, philanthropy to films. Cycling also makes us tick and with a history of supporting young people the opportunity to be a part of Axeon was something we were immensely excited to take on. The website you’re looking at now and Raceworks, featured throughout the site, are products of our small, talented tech team. Along with Axel and the riders, we're looking forward to sharing Axeon's incredible story online for the world to see.